The Australian Museum – Beacon Powered Tour App

The Australian Museum in Sydney, Australia has been using Beaconmaker to power their location aware mobile app that hosts their audio guides to their latest exhibitions — giving curators a succinct way of telling a story through a mobile app.

The app works with Bluetooth Low-Energy beacons out of the box, offering the precinct more ways to engage visitors via notifications and in-app contextual presentation of information and stories.

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Beaconmaker Customers
– Sydney Opera House
– Australian Museum
– Oz Comic Con
– Sydney Living Museums
– Australian National Maritime Museum
– University of Western Australia
– Powerhouse Museum
– Mirvac
– Frasers Property – Central Park
– The Finders Keepers Markets
– NSW Marrickville Council


London’s Gatwick Airport presently has 2,000 beacons for indoor navigation

Complicated indoor environments like air-ports and department stores can be quite a problem to find your way around. Even though Google is thinking of getting mobile phones with 3D detectors as one prospective fix for places GPS won’t correctly reach, another approach is to kit out an interior with loads of Bluetooth beacons – giving smart phone users located-locked pings to fix onto to figure out exactly where they’re.

The UK’s 2nd busiest airport, Gatwick, has decided on the latter way to power an indoor navigation system it’s launching as a part of a bigger, multi-year transformation program.

It’s currently finished kitting out its two terminals with close to 2 Thousand battery-powered beacons making sure that digital map users will get a more accurate blue dot as they wander around. The beacon system will also be utilized to power an augmented reality wayfinding tool – to make certain mobile users can be guided to particular locations in the terminals with on-screen arrows. The beacon system is slated as supporting positioning with +/-3m precision.

Gatwick is looking to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to take advantage of it for their own applications and services – giving example of them having the ability to send push notifications to warn travellers if they’re running late, or even consider if they should wait or offload luggage so an aircraft can take off punctually.

Shops and other third parties will also be able to use the system for proximity detection of potential shoppers and push advertising and marketing messages – as a minimum to those who have signed up to receive them.

Gatwick says it won’t be gathering up any private data with the beacons but says “generic information on ‘people densities’ in different beacon zones” will be utilized to help improve airport operations – like queue measurement, streamlining passenger flows and reducing over-crowding.

The airport has worked with UK new venture Pointr on the system. And also developing software and managing the system on an ongoing basis, Pointr offers an SDK with support for 3D AR wayfinding to allow third parties to take advantage of the functionality.

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