Tag Archives: Retail

Mobile iBeacon Technology for Precision Retail Marketing: PART 2

PART 2: This is a great demonstration of the latest in iBeacon for retailers. We have developed a mobile solution including a POS, customer-facing app and “Experience Captain” coupled with low energy beacons (BLE) using iBeacon to help improve targeted micro cell in-store marketing and store analytics. iBeacon is the profile which launched with Apple […]

WWT #TEC37 Webinar: Retail and Mobility Trends in 2017

As industry experts from WWT and Cisco discuss what mobile technologies stand to differentiate retailers this year. Key topics include evolving trends with store automation and virtual bluetooth low energy (BLE) beacons, while also sharing predictions around these topics and Cisco’s partnership with Apple. source London’s Gatwick Airport presently has 2,000 beacons for in-house navigation […]

What is a beacon?

What is a beacon? A beacon uses a bluetooth low energy signal to communicate with any smartphone in its range. It’s about the real world, not just the digital world. source London’s Gatwick Airport now has 2,000 beacons for in-house navigation Complicated in-house environments including airports and department shops is often a problem to find […]

Estimote Smart Beacons – welcome to the contextual computing era!

Beacons already shipping! Order yours at http://estimote.com source Britain’s Gatwick Airport presently has 2,000 beacons for in-house navigation Complicated in-house environments similar to air-ports and department stores is usually a problem to find your way around. And although Google is thinking of getting cell phones with 3D detectors as one possible fix for places GPS […]

Estimote Bluetooth Smart Beacon – iBeacon-compatible

Estimote Beacons deliver context and micro-location to phones and other smart devices. By placing beacons in any physical world venue like retail store developers are able to trigger contextual actions based on proximity. No more QR codes and NFC. It just works magically appearing on consumer phones in smart retail environment. Learn more at http://www.estimote.com […]