Tag Archives: hitchhiker’s guide to the beacosy…

How to build a profitable Beacon enabled advertising network for brands, apps and venues

Episode 12 – inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in his company’s beacon enabled advertising network. For more interviews and articles from the author of The Hitchhiker’s Guide to the Beacosystem checkout http://www.hhgb.us For the most comprehensive proximity industry […]

Episode 11- Leantegra CEO Oleg Puzanov

We explore how Ukranian based Leantegra has blended Bluetooth beacons with Ultra Wide Band (UWB) and Wi-Fi, what UWB is and what it brings to the solution, and the advantages of doing business from an country with faster/cheaper Internet connectivity than the USA. For more interviews and articles from the author of The Hitchhiker’s Guide […]

Bluetooth Mesh Beacons – Beaconix

Bluetooth mesh offers advantages for management of beacon deployments, enabling new use cases and support for the Physical Web. We talk to the CEO of Beaconix whose early work enabling large scale location based campaigns convinced him to commercialize a mesh solution. For more interviews and articles from the author of The Hitchhiker’s Guide to […]

Cisco’s new Beacon Point creates the vBeacon category

Cisco is disrupting the Beacosystem with its new CMX Beacon Point vBeacon product. Moving beacons with a point and a click promises to change the way we look at the Total Cost of Ownership of large beacon developments. We discuss where vBeacons work best and see Cisco’s web management tools in action. For more interviews […]