Smart Beacon Market To Expand With A CAGR Of 22.0% During 2017-2025

Smart Beacon Market To Expand With A CAGR Of 22.0% During 2017-2025

Based on a fresh market research report authored by Credence Research, “Smart Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Facilities, Others)) Market – Growth, Future Prospects and Competitive Landscape, 2017-2025”, Bluetooth Beacon market is approximated to expand at a CAGR 22.0% from 2017 to 2025.

The complete report is out there at

Market Insights

Mobile and wireless communication technologies have emerged tremendously in the past few decades. The growth of advanced cellular communication is estimated to grow even more in the future years, noticing adoption throughout different application. The retail industry is one such vertical consistently working towards boosting their consumer experience by implementing more recent engagement models. Some of them are engaging LED billboards, interactive billboards, and facial analytics/recognition. This makes the retail industry extremely promising for customer engagement technologies like Proximity Beacon. Bluetooth Beacon is one of the many wireless communication techniques developed lately using which the retail businesses (merchants) can hook up with their consumers.

The Smart Beacon market has observed major growth since its first arrival in the year 2013. BLE Beacon is equipped with Bluetooth low energy (BLE) and has been demonstrated to be a hassle-free one-way communication channel. BTLE Beacons are available for both open source and closed source platform so because of this, can be used for an array of applications. At the same time, the installation and operation cost of BLE Beacon is very economical making it a long lasting solution for the retail companies, thus maximizing brand advertising and marketing. Companies are willingly following this new technique for appealing the clientele. Additionally, Perimeter Beacon finds its application in public areas similar to air-ports, automatic parking systems, navigation inside the buildings and others to direct the people by giving important info straight to their devices.

Beacon market is segmented based upon platform, end-use, and geography. Based on the platform, BLE Beacon is classified as open source Smart Beacons and closed source Beacon. Open source Beacon are generally applicable for android platform, while the closed source Marketing Beacon is deployed for IOS operating system. Depending on the end-use segmentation, Proximity Beacons are classified for retail, public area, and other applications. The other applications segment include indoor navigations and medical care applications.

Throughout the world, Canada And America leads the entire Marketing Beacon market. Europe succeeds the North American BLE Beacon market, in terms of revenue. Asia-Pacific is expected to show up as the fastest growing market for BTLE Beacon technology as a result of great chance of the retail industry. Perimeter Beacon market is anticipated to grow noticeably in Asia Pacific during the forecast period.

Competitive Insights:

BTLE Beacon market continues to be in its earlier stage, with only some countries witnessing their adoption. The market comprises a huge number of manufacturers, with the vast majority of them centering on building power efficient Perimeter Beacons based on open source platform. Proximity Beacon companies like Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are developing the technology by increasing life of the battery and bettering other technical specification similar to operating range. A different main strategy taken on by the market players is designing affordable Bluetooth LE Beacon for small retail markets.

Major Trends

Continue efforts by the retail industry in the direction of more streamlined customer engagement
Improving worldwide sales channel with a purpose to maintain and grow the sales
Constant growth in wireless communication and also the smartphone technology
Aim for widening the application area of BTLE Beacons

In accordance with

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