Introducing Comarch beacon

Comarch beacon is a small sensor that broadcasts a continuous signal via BLE. The signal is used by a mobile device to provide to its owner the right data, at the right time, in the right place. That gives business a much deeper level of personalized interaction and leverages customer experience in limitless usage scenarios, regardless of the business profile.

Comarch beacon can perfectly serve in:
– Healthcare – to receive automatically patient’s data and check-in and checkout patients
– HoReCa – to attract customers to restaurants, hotels, and cafés
– Travel – to give passengers exclusive offers and information (e.g. time flight information) as well as navigate them through airport
– Trade – to improve customer’s shop experience
– Banking and finance – to identify clients and present them right offers

Benefits of Comarch beacon:
– Micro location
– Indoor navigation
– Contextual message
– Real-time navigation
– Personalized communication channel
– Well-targeted sales/adds/offers
– Enhanced customer’s experience

Whether you are a small or large company, Comarch Technologies is ready to help you to build proper business scenario and succeed with beacon technology implementation.

Read more about Comarch beacon on and or send e-mail at [email protected]

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London’s Gatwick Airport now has 2,000 beacons for indoor navigation

Complex indoor environments like airports and department shops can be a headache to find your way around. And while Google is hunting mobile phones with 3D detectors as one possible fix for places GPS won’t precisely reach, another approach is to kit out an interior with lots of Bluetooth beacons – giving cell phone users located-locked pings to fix onto to find out where they’re.

The UK’s 2nd busiest airport, Gatwick airport, has went for the 2nd solution to power an indoor navigation system it’s launching as a section of a broader, multi-year transformation program.

It’s right now completed kitting out its two terminals with around 2 Thousand battery-powered beacons making sure that digital map users will get a more precise blue dot as they stroll around. The beacon system will also be utilized to power an augmented reality wayfinding tool – to make sure mobile users can be guided to a particular locations in the terminals through on-screen arrows. The beacon system is scheduled as supporting positioning with +/-3m precision.

Gatwick is looking to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to tap into it for their own applications and services – giving illustration of them the ability to send push notifications to remind passengers if they’re running late, or even settle on if they should wait or offload luggage so a plane can take off promptly.

Retailers and other third parties will also be able to use the system for proximity detection of potential buyers and push marketing messages – at a minimum to those who’ve opted in to receive them.

Gatwick says it will not be accumulating any personal data using the beacons but says “generic information on ‘people densities’ in different beacon zones” will be utilized to help improve airport operations – such as queue measurement, streamlining passenger flows and minimizing blockage.

The airport has worked with UK startup company Pointr on the system. As well as developing software and managing the system on an ongoing basis, Pointr offers an SDK with support for 3D AR wayfinding to enable third parties to tap into the functionality.

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