Intersection of Digital Signage with NFC, BLE, and Beacons

The use of wireless sensor networks to leverage the now ubiquitous mobile device through localized communication is not new in digital signage, heck it’s been around for months!  Beacons, nearfield communication, and Bluetooth technology have enabled retailers and other companies the ability to deliver specialized content to users through their mobile devices

This technology has also enabled the personalization of digital signage messaging and user experiences. Meanwhile it also allows for better analytics and decision making in real time.  

In additional to discussing implementation and technology strategies, our panelists will address the following questions during this event, including:

– What are some successful ways companies have implemented this technology to improve sales lift?
– What are the ways to overcome user concern about privacy and loss of control.
– Are there user adoption issues to address?
– What are the reasonable expectations for managing these systems and the related content?
– How do you engage the passive user? Is this an opt-in or opt-out solution?
– What issues in lack of mobile standards impede the adoption this technology?

Panelists include:
– Theodore Rosenbaum, CEO, Catalyst Group/RevelDigital
– Kevin Hunter, COO, Gimbal
– Paul Christilaw, Product Manager, Omnivex
– Chris Robinson, Strategy, Digital Signage, Interactive, Microgigantic


UK’s Gatwick Airport presently has 2,000 beacons for in-house navigation

Complex in-house environments just like airports and departmental stores can be a pain to find your way around. And while Google is eyeing cell phones with 3D sensors as one possible solution for places GPS won’t accurately reach, another approach is to kit out an interior with lots of Bluetooth beacons – giving mobile phone users located-locked pings to fix onto to be aware of where they’re.

The UK’s second busiest airport, Gatwick, has went for the 2nd solution to power an indoor navigation system it’s launching as a section of a broader, multi-year transformation program.

It’s finally completed kitting out its two terminals with close to 2,000 battery-powered beacons to make certain digital map users will get a more accurate blue dot as they walk around. The beacon system will also be used to power an augmented reality wayfinding tool – in order that mobile users can be guided to a particular locations in the terminals thru on-screen arrows. The beacon system is scheduled as supporting positioning with +/-3m precision.

Gatwick is aiming to integrate indoor positioning into some of its mobile apps, and says it’s in discussions with airlines to tap into it for their own mobile apps and services – giving illustration of them having the ability to send push notifications to warn travelers if they’re running late, or even settle on whether or not to wait or offload luggage so a plane can take off on time.

Shops and other third parties will also be able to use the system for proximity detection of potential shoppers and delivery advertising messages – at a minimum to those who’ve signed up to receive them.

Gatwick says it won’t be accumulating any private information with the beacons but says “generic information on ‘people densities’ in different beacon zones” will be employed to assist in improving airport operations – for instance, queue measurement, streamlining passenger flows and lowering congestion.

The airport has worked with UK startup Pointr on the system. As well as developing software and managing the system on an ongoing basis, Pointr offers an SDK with support for 3D AR wayfinding as a way for third parties to tap into the functionality.

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