Integrating BLE Beacon based Service into your Application

Beacon-based services and solutions are evolving rapidly in the retail space. Within the next year many retailers will have some form of advertising to consumers based on this technology. Samsung Placedge Platform and SDK provide a unique and competitive beacon-based solution for these retails and business owners. Features such as always-scanning, security, and efficient energy consumption offer a straightforward solution to developers. The underlying philosophy, design concepts, and the functionality in the Samsung Placedge platform and SDK will be presented to participants in this session.

Byung Ho Paul Cha
Pratyush Pushkar


Britain’s Gatwick Airport presently has 2,000 beacons for in-house navigation

Intricate in-house environments such as airports and department shops is usually a headache to find your way around. And even though Google is seeking phones with 3D sensors as one potential solution for places GPS won’t correctly reach, another approach is to kit out an interior with a lot of Bluetooth beacons – giving phone users located-locked pings to fix onto to be aware of exactly where they’re.

The UK’s 2nd busiest airport, Gatwick airport, has chosen the 2nd solution to power an indoor navigation system it’s launching as a section of a larger, multi-year transformation program.

It’s currently finished providing its two terminals with about 2 Thousand battery-powered beacons making sure that digital map users will get a more precise blue dot as they stroll around. The beacon system will also be used to power an augmented reality wayfinding tool – to make certain mobile users will be able to be guided to particular locations within the terminals using on-screen arrows. The beacon system is scheduled as backing up positioning with +/-3m accuracy.

Gatwick is planning to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to take advantage of it for their own applications and services – giving illustration of them having the ability to send push notifications to remind travellers if they’re running late, or even consider if they should wait or offload luggage so an airplane can take off promptly.

Retailers and other third parties will also be able to utilize the system for proximity detection of potential customers and delivery promoting messages – at least to those who have signed up to receive them.

Gatwick says it won’t be accumulating any personal information using the beacons but says “generic information on ‘people densities’ in different beacon zones” will be used to assist in improving airport operations – such as queue measurement, streamlining passenger flows and reducing obstruction.

The airport has worked with UK startup Pointr on the system. In addition to developing software and managing the system on an ongoing basis, Pointr provides an SDK with support for 3D AR wayfinding for third parties to get into functionality.

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