Estimote Smart Beacons – welcome to the contextual computing era!

Beacons already shipping! Order yours at


Britain’s Gatwick Airport presently has 2,000 beacons for in-house navigation

Complicated in-house environments similar to air-ports and department stores is usually a problem to find your way around. And although Google is thinking of getting cell phones with 3D detectors as one possible fix for places GPS won’t correctly reach, another approach is to kit out an interior with lots of Bluetooth beacons – giving cell phone users located-locked pings to fix onto to fnd out exactly where they’re.

The UK’s second busiest airport, Gatwick, has went for the latter solution to power an indoor navigation system it’s launching as part of a bigger, multi-year transformation program.

It’s finally completed kitting out its two terminals with close to 2,000 battery-powered beacons so that digital map users will get a more accurate blue dot as they wander around. The beacon system will likewise be employed to power an augmented reality wayfinding tool – to make certain mobile users can be guided to a particular locations within the terminals through on-screen arrows. The beacon system is scheduled as backing up positioning with +/-3m accuracy.

Gatwick is looking to integrate indoor positioning into some of its apps, and says it’s in discussions with airlines to utilize it for their own apps and services – giving instance of them having the ability to send push notifications to advise passengers if they’re running late, or even settle on if they should wait or offload luggage so an airplane can take off promptly.

Retail stores and other third parties will likewise be able to use the system for proximity detection of potential consumers and push advertising and marketing messages – as a minimum to those who’ve signed up to receive them.

Gatwick says it will not be gathering any personal data using the beacons but says “generic information on ‘people densities’ in different beacon zones” will be utilized to help improve airport operations – similar to queue measurement, streamlining passenger flows and minimizing obstruction.

The airport has worked with UK startup company Pointr on the system. As well as developing software and managing the system on an ongoing basis, Pointr offers an SDK with support for 3D AR wayfinding make it possible for third parties to get into functionality.

Founded on

Leave a Reply

Your email address will not be published. Required fields are marked *