Estimote Bluetooth Smart Beacon – iBeacon-compatible

Estimote Beacons deliver context and micro-location to phones and other smart devices.
By placing beacons in any physical world venue like retail store developers are able to trigger contextual actions based on proximity.

No more QR codes and NFC. It just works magically appearing on consumer phones in smart retail environment.

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London’s Gatwick Airport now has 2,000 beacons for in-house navigation

Sophisticated in-house environments such as airports and department stores generally is a pain to find your way around. Even though Google is hunting smartphones with 3D sensors as one prospective fix for places GPS won’t correctly reach, another approach is to kit out an interior with many Bluetooth beacons – giving phone users located-locked pings to fix onto to figure out exactly where they’re.

The UK’s 2nd busiest airport, Gatwick, has picked the 2nd approach to power an indoor navigation system it’s launching as a part of a broader, multi-year transformation program.

It’s now completed providing its two terminals with close to 2 Thousand battery-powered beacons guaranteeing that digital map users will get a more exact blue dot as they go around. The beacon system will likewise be utilized to power an augmented reality wayfinding tool – to ensure mobile users will have the ability to be guided to a particular locations inside the terminals through on-screen arrows. The beacon system is slated as backing up positioning with +/-3m accuracy.

Gatwick is about to integrate indoor positioning into some of its apps, and says it’s in discussions with airlines to tap into it for their own apps and services – giving demonstration of them being able to send push notifications to alert passengers if they’re running late, or even consider whether or not to wait or offload luggage so an aircraft can take off promptly.

Merchants and other third parties will likewise be able to use the system for proximity detection of potential shoppers and delivery promotion messages – at a minimum to those who’ve signed up to receive them.

Gatwick says it won’t be accumulating any private information via the beacons but says “generic information on ‘people densities’ in different beacon zones” will be utilized to help to improve airport operations – for instance, queue measurement, streamlining passenger flows and eliminating congestion.

The airport has worked with UK new venture Pointr on the system. As well as developing software and managing the system on an ongoing basis, Pointr is providing an SDK with support for 3D AR wayfinding make it possible for third parties to tap into the functionality.

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