Bluetooth Mesh Beacons – Beaconix

Bluetooth mesh offers advantages for management of beacon deployments, enabling new use cases and support for the Physical Web. We talk to the CEO of Beaconix whose early work enabling large scale location based campaigns convinced him to commercialize a mesh solution.

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UK’s Gatwick Airport now has 2,000 beacons for in-house navigation

Complex in-house environments such as air-ports and shopping malls generally is a bad dream to find your way around. And although Google is eyeing phones with 3D sensors as one potential fix for places GPS won’t correctly reach, another approach is to kit out an interior with lots of Bluetooth beacons – giving handset users located-locked pings to fix onto to find out exactly where they’re.

The UK’s second busiest airport, Gatwick, has picked the latter approach to power an indoor navigation system it’s launching as a section of a bigger, multi-year transformation program.

It’s right now finished kitting out its two terminals with roughly 2,000 battery-powered beacons to make certain digital map users will get a more accurate blue dot as they wander around. The beacon system will likewise be employed to power an augmented reality wayfinding tool – to make sure that mobile users will have the ability to be guided to specific locations inside the terminals via on-screen arrows. The beacon system is slated as backing up positioning with +/-3m accuracy.

Gatwick is about to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to make use of it for their own applications and services – giving illustration of them having the ability to send push notifications to warn individuals if they’re running late, or even make a decision on whether or not to wait or offload luggage so an airplane can take off on time.

Merchants and other third parties will likewise be able to use the system for proximity detection of potential consumers and push marketing and advertising messages – at least to those who have opted in to receive them.

Gatwick says it will not be gathering up any private data with the beacons but says “generic information on ‘people densities’ in different beacon zones” will be used to assist in improving airport operations – similar to queue measurement, streamlining passenger flows and lowering over-crowding.

The airport has worked with UK startup company Pointr on the system. Along with developing software and managing the system on an ongoing basis, Pointr is providing an SDK with support for 3D AR wayfinding as a way for third parties to access the functionality.

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