Blue Sense Networks. Explainer Video animation

Blue Sense Networks build applications using Bluetooth Low Energy technology.
They have built the widest range of iBeacon Hardware options available in the market worldwide, focusing on usability and security, and covering a wide range of use cases, from indoor to outdoor, with extended battery life or mains powered, standard and extended signal range. A beacon for every environment and every need, made here in Britain.
Voice Over: [email protected]
Graphics and animation: Marco Barneto


London’s Gatwick Airport presently has 2,000 beacons for in-house navigation

Sophisticated in-house environments like air-ports and department stores can be a bad dream to find your way around. And although Google is hunting handsets with 3D sensors as one probable solution for places GPS won’t correctly reach, another approach is to kit out an interior with loads of Bluetooth beacons – giving phone users located-locked pings to fix onto to recognise exactly where they are.

The UK’s 2nd busiest air-port, Gatwick, has opted for the 2nd solution to power an indoor navigation system it’s launching as an element of a larger, multi-year transformation program.

It’s currently completed kitting out its two terminals with around 2 Thousand battery-powered beacons in order that digital map users will get a more precise blue dot as they stroll around. The beacon system will likewise be utilized to power an augmented reality wayfinding tool – in order that mobile users can be guided to precise locations within the terminals thru on-screen arrows. The beacon system is slated as backing up positioning with +/-3m precision.

Gatwick is looking to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to utilize it for their own applications and services – giving instance of them having the capability to send push notifications to notify travelers if they’re running late, or even consider if they should wait or offload luggage so a plane can take off promptly.

Retailers and other third parties will likewise be able to use the system for proximity detection of potential customers and push marketing messages – at a minimum to those who’ve opted in to receive them.

Gatwick says it certainly won’t be gathering any sensitive information via the beacons but says “generic information on ‘people densities’ in different beacon zones” will be utilized to assist in improving airport operations – similar to queue measurement, streamlining passenger flows and decreasing traffic jam.

The airport has worked with UK start-up Pointr on the system. And also developing software and managing the system on an ongoing basis, Pointr is providing an SDK with support for 3D AR wayfinding to enable third parties to access the functionality.

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