Read more about this webinar, and download the slides at: http://www.propelics.com/resources/webinar-ibeacons-travel-industry/
What are beacons and will they be the key to unlocking contextual intelligence in the travel & hospitality sector?
Mobile is transforming many industries, travel as much as any. The out-of-home, often in unfamiliar places, nature of travel has made it almost a perfect fit for mobile as a technology. The ability to be connected at all times has created the expectation that any desired information or service is available, on any device, in context, at your moment of need.
Beacons are a hot new technology which may finally deliver on that expectation. However, most of discussion around beacons has been limited to changing the in-store retail shopping experience. But beacons have much more applicability outside the retail and there are no shortage of use cases within the travel and hospitality sector (hint: see Apple’s iTravel patents).
And while the traveler is often the focus of our attention, our employees have this expectation as well. How they do their job and how well they do it can be positively impacted by knowing where they are and what they are doing.
Watch and hear Glenn Gruber from Propelics discuss how beacons could be the key to enabling new applications where other technologies like NFC have failed.
Watch this information packed webinar to learn:
* What is Bluetooth LE and how do beacons work? How does it compare to other technologies like NFC?
* What are the top use cases where Beacons can significantly extend and enhance the traveller experience, increase revenue and enhance of the productivity of airline and hotel employees.
* The top 5 challenges to watch out for when considering implementing a beacon program.
Britain’s Gatwick Airport presently has 2,000 beacons for indoor navigation
Complicated indoor environments such as airports and department shops is usually a nightmare to find your way around. Although Google is hunting smartphones with 3D detectors as one possible fix for places GPS won’t correctly reach, another approach is to kit out an interior with a lot of Bluetooth beacons – giving handset users located-locked pings to fix onto to fnd out where they are.
The UK’s 2nd busiest air-port, Gatwick airport, has chosen the second solution to power an indoor navigation system it’s launching as a part of a larger, multi-year transformation program.
It’s right now finished providing its two terminals with about 2 Thousand battery-powered beacons to make certain digital map users will get a more precise blue dot as they move around. The beacon system will likewise be used to power an augmented reality wayfinding tool – to make sure that mobile users will be able to be guided to particular locations in the terminals thru on-screen arrows. The beacon system is slated as supporting positioning with +/-3m accuracy.
Gatwick is going to integrate indoor positioning into some of its apps, and says it’s in discussions with airlines to make use of it for their own apps and services – giving instance of them having the ability to send push notifications to warn travellers if they’re running late, or even settle on whether or not to wait or offload luggage so an aircraft can take off on time.
Retailers and other third parties will likewise be able to use the system for proximity detection of potential customers and delivery promotion messages – as a minimum to those who have signed up to receive them.
Gatwick says it won’t be gathering any sensitive information through the beacons but says “generic information on ‘people densities’ in different beacon zones” will be employed to help to improve airport operations – for example, queue measurement, streamlining passenger flows and lessening obstruction.
The airport has worked with UK new venture Pointr on the system. As well as developing software and managing the system on an ongoing basis, Pointr is providing an SDK with support for 3D AR wayfinding make it possible for third parties to access the functionality.
According to https://techcrunch.com/2017/05/25/gatwick-airport-now-has-2000-beacons-for-indoor-navigation/