Episode 12 – inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in his company’s beacon enabled advertising network.
For more interviews and articles from the author of The Hitchhiker’s Guide to the Beacosystem checkout http://www.hhgb.us
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London’s Gatwick Airport presently has 2,000 beacons for indoor navigation
Sophisticated indoor environments just like airports and department stores can be a problem to find your way around. And even while Google is eyeing handsets with 3D detectors as one probable fix for places GPS won’t precisely reach, another approach is to kit out an interior with a lot of Bluetooth beacons – giving cell phone users located-locked pings to fix onto to discover exactly where they are.
The UK’s second busiest air-port, Gatwick, has selected the 2nd approach to power an indoor navigation system it’s launching as part of a bigger, multi-year transformation program.
It’s now completed providing its two terminals with about 2 Thousand battery-powered beacons to ensure that digital map users will get a more exact blue dot as they wander around. The beacon system will likewise be employed to power an augmented reality wayfinding tool – to make certain mobile users will have the ability to be guided to specific locations inside the terminals using on-screen arrows. The beacon system is scheduled as backing up positioning with +/-3m precision.
Gatwick is intending to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to take advantage of it for their own applications and services – giving demonstration of them being able to send push notifications to remind passengers if they’re running late, or even settle on if they should wait or offload luggage so an aircraft can take off promptly.
Merchants and other third parties will likewise be able to utilize the system for proximity detection of potential clients and delivery advertising and marketing messages – at least to those who have signed up to receive them.
Gatwick says it will not be gathering any personal information via the beacons but says “generic information on ‘people densities’ in different beacon zones” will be employed to assist in improving airport operations – including queue measurement, streamlining passenger flows and minimizing obstruction.
The airport has worked with UK start-up Pointr on the system. Along with developing software and managing the system on an ongoing basis, Pointr is providing an SDK with support for 3D AR wayfinding as a way for third parties to access the functionality.
Founded upon https://techcrunch.com/2017/05/25/gatwick-airport-now-has-2000-beacons-for-indoor-navigation/