Tag Archives: google

How to build a profitable Beacon enabled advertising network for brands, apps and venues

Episode 12 – inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in his company’s beacon enabled advertising network. For more interviews and articles from the author of The Hitchhiker’s Guide to the Beacosystem checkout http://www.hhgb.us For the most comprehensive proximity industry […]

Episode 11- Leantegra CEO Oleg Puzanov

We explore how Ukranian based Leantegra has blended Bluetooth beacons with Ultra Wide Band (UWB) and Wi-Fi, what UWB is and what it brings to the solution, and the advantages of doing business from an country with faster/cheaper Internet connectivity than the USA. For more interviews and articles from the author of The Hitchhiker’s Guide […]

Bluetooth Mesh Beacons – Beaconix

Bluetooth mesh offers advantages for management of beacon deployments, enabling new use cases and support for the Physical Web. We talk to the CEO of Beaconix whose early work enabling large scale location based campaigns convinced him to commercialize a mesh solution. For more interviews and articles from the author of The Hitchhiker’s Guide to […]

Engaging with the Real World: Web Bluetooth and Physical Web (Chrome Dev Summit 2015)

Web Bluetooth opens up low level communication with an expanding ecosystem of BLE devices such as toys, vending machines, museum exhibits, kiosks and more. The Physical Web makes discovering and connecting to these objects trivial for users. Together they expand the reach of the web to even more devices around users. Scott Jenson has been […]

Introduction to Hands Free Payments

Hands Free is a way to pay for items at participating stores without taking out your wallet or your phone. To get started with Hands Free, all you need to do is download the Hands Free app and set up your profile (photo, name, and payment method). When you tell the cashier, “I’ll pay with […]

DevBytes: Bluetooth Low Energy API in Android 4.3

With Android 4.3 comes the Bluetooth Low Energy API. In this DevBytes Fred Chung gives a brief overview of the technology, and how Android supports it at the platform level. #bluetooth #connectivity source London’s Gatwick Airport presently has 2,000 beacons for indoor navigation Complex indoor environments such as air-ports and shopping centers could be a […]

Estimote Beacons + Eddystone webinar

Building apps with Estimote Beacons and Eddystone BLE format released by Google http://blog.estimote.com/post/124002171455/estimote-brings-full-compatibility-of-new source Britain’s Gatwick Airport presently has 2,000 beacons for indoor navigation Intricate indoor environments for example, airports and department stores is often a nightmare to find your way around. And even though Google is eyeing cell phones with 3D sensors as one […]

How To Set Up Your Beacon To Broadcast Eddystone URL

This video will show you how to program your beacon to broadcast Eddystone URL signals. This tutorial is part of a video about a Physical Web enabled movie poster, which you can check out here- https://youtu.be/HRP1tfXHiVg source Britain’s Gatwick Airport now has 2,000 beacons for in-house navigation Complex in-house environments like airports and department shops […]

Cisco’s new Beacon Point creates the vBeacon category

Cisco is disrupting the Beacosystem with its new CMX Beacon Point vBeacon product. Moving beacons with a point and a click promises to change the way we look at the Total Cost of Ownership of large beacon developments. We discuss where vBeacons work best and see Cisco’s web management tools in action. For more interviews […]

Location and Proximity Superpowers: Eddystone + Google Beacon Platform – Google I/O 2016

Eddystone beacons mark important places or objects in a way that your phone understands. The Google beacon platform re-writes the traditional beacon app feature flow, making the humble beacon a versatile, remotely manageable, shareable piece of context infrastructure. Starting with Beacon Tools, a new Google app for managing beacons, we’ll dig into the Proximity Beacon […]