SenionLab Indoor Navigation at Mandalay Bay in LasVegas (1)

SenionLab IPS at Mandalay Bay in LasVegas, Aug 28 2014.
Movie 1. Navigation to Jasmine A.
Based on BLE beacons.


UK’s Gatwick Airport presently has 2,000 beacons for in-house navigation

Complex in-house environments like air-ports and departmental stores can be a problem to find your way around. Even though Google is thinking of getting phones with 3D detectors as one prospective fix for places GPS won’t precisely reach, another approach is to kit out an interior with a whole lot of Bluetooth beacons – giving phone users located-locked pings to fix onto to learn where they’re.

The UK’s 2nd busiest air-port, Gatwick airport, has opted for the second approach to power an indoor navigation system it’s launching as a part of a wider, multi-year transformation program.

It’s now completed providing its two terminals with roughly 2 Thousand battery-powered beacons making sure that digital map users will get a more accurate blue dot as they move around. The beacon system will likewise be utilized to power an augmented reality wayfinding tool – to ensure mobile users will be able to be guided to particular locations within the terminals with on-screen arrows. The beacon system is planned as supporting positioning with +/-3m accuracy.

Gatwick is about to integrate indoor positioning into some of its apps, and says it’s in discussions with airlines to make use of it for their own apps and services – giving demonstration of them being able to send push notifications to inform people if they’re running late, or even make a decision on if they should wait or offload luggage so an airplane can take off punctually.

Retailers and other third parties will likewise be able to utilize the system for proximity detection of potential clients and delivery advertising and marketing messages – as a minimum to those who’ve opted in to receive them.

Gatwick says it will not be accumulating any private information through the beacons but says “generic information on ‘people densities’ in different beacon zones” will be used to help improve airport operations – for example, queue measurement, streamlining passenger flows and cutting down over-crowding.

The airport has worked with UK start-up Pointr on the system. And also developing software and managing the system on an ongoing basis, Pointr provides an SDK with support for 3D AR wayfinding for third parties to take advantage of the functionality.

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