Quuppa Indoor Location Technology at MWC 2015 – GRIZZLY ANALYTICS

Grizzly Analytics sees indoor location positioning technology from Quuppa, at the 2015 Mobile World Congress. Quuppa’s highly-accurate technology is based on their unique angle-of-arrrival locator beacons, which can track smartphones, BLE bracelets, BLE tags, or other Bluetooth-enabled things. See http://grizzlyanalytics.blogspot.com/2015/03/seeing-quuppas-indoor-location.html for more on Quuppa’s technology and how it works, or http://www.grizzlyanalytics.com/report_2015_02_indoor.html for the Grizzly Analytics comprehensive report on indoor location positioning technologies.

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UK’s Gatwick Airport now has 2,000 beacons for in-house navigation

Complex in-house environments like airports and department stores generally is a pain to find your way around. And even while Google is hunting smartphones with 3D sensors as one probable fix for places GPS won’t precisely reach, another approach is to kit out an interior with tons of Bluetooth beacons – giving mobile phone users located-locked pings to fix onto to be aware of where they’re.

The UK’s 2nd busiest airport, Gatwick, has selected the second method to power an indoor navigation system it’s launching as a section of a larger, multi-year transformation program.

It’s currently finished providing its two terminals with around 2,000 battery-powered beacons to make sure digital map users will get a more precise blue dot as they go around. The beacon system will also be utilized to power an augmented reality wayfinding tool – making sure that mobile users will be able to be guided to a particular locations inside the terminals using on-screen arrows. The beacon system is slated as backing up positioning with +/-3m accuracy.

Gatwick is looking to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to take advantage of it for their own applications and services – giving example of them being able to send push notifications to advise passengers if they’re running late, or even consider if they should wait or offload luggage so a plane can take off promptly.

Stores and other third parties will also be able to use the system for proximity detection of potential shoppers and push marketing and advertising messages – at a minimum to those who’ve opted in to receive them.

Gatwick says it will not be collecting any personal information through the beacons but says “generic information on ‘people densities’ in different beacon zones” will be employed to assist in improving airport operations – similar to queue measurement, streamlining passenger flows and cutting down obstruction.

The airport has worked with UK startup Pointr on the system. In addition to developing software and managing the system on an ongoing basis, Pointr is providing an SDK with support for 3D AR wayfinding make it possible for third parties to take advantage of the functionality.

Founded on https://techcrunch.com/2017/05/25/gatwick-airport-now-has-2000-beacons-for-indoor-navigation/

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