I beacon proximity based Geo fencing
London’s Gatwick Airport now has 2,000 beacons for in-house navigation
Complicated in-house environments for instance, air-ports and shopping malls could be a bad dream to find your way around. Although Google is thinking of getting smartphones with 3D sensors as one probable fix for places GPS won’t accurately reach, another approach is to kit out an interior with quite a lot of Bluetooth beacons – giving phone users located-locked pings to fix onto to grasp exactly where they’re.
The UK’s 2nd busiest airport, Gatwick, has chosen the second method to power an indoor navigation system it’s launching as a section of a wider, multi-year transformation program.
It’s now completed providing its two terminals with close to 2 Thousand battery-powered beacons to ensure that digital map users will get a more precise blue dot as they go around. The beacon system will also be employed to power an augmented reality wayfinding tool – to make sure mobile users will have the ability to be guided to specific locations in the terminals with on-screen arrows. The beacon system is slated as backing up positioning with +/-3m precision.
Gatwick is planning to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to take advantage of it for their own applications and services – giving instance of them being able to send push notifications to notify individuals if they’re running late, or even settle on if they should wait or offload luggage so an aircraft can take off promptly.
Retail stores and other third parties will also be able to utilize the system for proximity detection of potential customers and delivery advertising and marketing messages – at a minimum to those who have opted in to receive them.
Gatwick says it will not be collecting any personal data with the beacons but says “generic information on ‘people densities’ in different beacon zones” will be used to help improve airport operations – like queue measurement, streamlining passenger flows and lowering obstruction.
The airport has worked with UK new venture Pointr on the system. In addition to developing software and managing the system on an ongoing basis, Pointr provides an SDK with support for 3D AR wayfinding as a way for third parties to tap into the functionality.