Asset Tracking – Aruba

In an interview recorded shortly before their announcement, Aruba’s General Manager of Meridian Apps, Özer Dondurmacıoglu, reveals a new Bluetooth beacon offering from HP-Enterprises’ Wireless LAN Division. Aruba is getting into RTLS and asset tracking with new Bluetooth tags that work with their Wi-Fi/BLE equipped access points and a new set of cloud services. Ozer explains the offering, what drove the decision to extend into this market segment, the use cases that Aruba will support and what they are hearing from the market.

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London’s Gatwick Airport presently has 2,000 beacons for in-house navigation

Intricate in-house environments for example, air-ports and shopping centers can be a headache to find your way around. And even though Google is hunting handsets with 3D sensors as one probable solution for places GPS won’t correctly reach, another approach is to kit out an interior with a whole lot of Bluetooth beacons – giving cell phone users located-locked pings to fix onto to recognise where they’re.

The UK’s second busiest air-port, Gatwick airport, has opted for the 2nd solution to power an indoor navigation system it’s launching as part of a broader, multi-year transformation program.

It’s right now completed kitting out its two terminals with roughly 2,000 battery-powered beacons so that digital map users will get a more precise blue dot as they stroll around. The beacon system will likewise be employed to power an augmented reality wayfinding tool – to make certain mobile users will be able to be guided to precise locations inside the terminals using on-screen arrows. The beacon system is planned as supporting positioning with +/-3m accuracy.

Gatwick is intending to integrate indoor positioning into some of its applications, and says it’s in discussions with airlines to take advantage of it for their own applications and services – giving illustration of them being able to send push notifications to warn travellers if they’re running late, or even make a decision on if they should wait or offload luggage so an airplane can take off on time.

Stores and other third parties will likewise be able to utilize the system for proximity detection of potential customers and delivery marketing and advertising messages – as a minimum to those who have signed up to receive them.

Gatwick says it will not be accumulating any private data through the beacons but says “generic information on ‘people densities’ in different beacon zones” will be utilized to assist in improving airport operations – like queue measurement, streamlining passenger flows and decreasing obstruction.

The airport has worked with UK startup Pointr on the system. In addition to developing software and managing the system on an ongoing basis, Pointr provides an SDK with support for 3D AR wayfinding to enable third parties to access the functionality.

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